The White Hat – Information

The main focus is to find out what problems the Customer faces, not when you sell your solution or product. You want to get objective answers and won’t get if you’re trying to sell a solution or product. 

Usually, customers don’t know what they need, but they can’t hide wha...

Confirmation bias, means we’re more likely to notice stories or facts that fit what we already believe (or want to believe). So, when you search for information, you should not disregard the information that goes against whatever opinion you might have in advance.

Where the ‘envision strength’ is more subjective, the ‘design strength’ is more objective. 

These folks like to get to the facts, and are well-suited as planners and very good at answering the question, ‘what do we need to do when?’ We often find these strengths in newly minte...