Urgency is not always created by a deadline or a finish line—it can also be created by the consequences of failure.
If we do nothing, or if we take the wrong action, what is the outcome?
Are we satisfied with the consequences of inaction or missteps?
John Kotter, in A Sense of Urgency, introduces the idea of “jitter”—that uncomfortable energy or tension that comes when people start to feel the pressure of reality. It’s not panic. It’s not anxiety. It’s a healthy, productive discomfort that pushes people to act before it’s too late.
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Customer Quality Management | Organisational Coaching | Quality & Leadership Writer I help quality teams and leaders bridge the gap between process excellence and people potential.
If the opposite of being successful is true, what could lead to failure?
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