The Biology of DecisionMaking
The limbic brain (feelings, decisions) responds to why.
The neocortex (logic, language) processes what and how.
This explains why we often “feel” a decision before we can articulate it.
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Breakdown Of The Psychological Mind
Want to understand whats inside your head and how it works?
The human brain is complex so I will simplify it for you.
Within the Chimp Management Model, we outline three parts to the brain:
• Frontal -
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